Thank you for purchasing our plugin. Our documentation will guide you through the process of installing our LeadSource plugin in the backend of your WordPress website and help you get the most out of it.
Get the most out of your LeadSource Plugin
- Getting Started
- Installing Plugin
- Supported Parameters
- Capturing Conversions
- Clearing Sessions
- Extra Support
Our plugin supports the standard UTM parameters and saves these in a session. These include:
- utm_source – used to identify the platform (or vendor) where the traffic originates, for example Google, Facebook or your email newsletter.
- utm_medium – used to identify the medium like Cost Per Click (CPC), social media, affiliate or QR code.
- utm_campaign – used to identify your campaign for example your website or a specific product promotion.
- utm_content – used to differentiate links that point to the same URL.
- utm_term – used mainly for tracking keywords during a paid Google Ads campaign. You can also use it in your display ad campaigns to identify aspects of your audience.
- gclid – Google creates a unique id that is passed when a visitor comes from a clicked ad.
- fbclid – Facebook Ads and organic clicks create a unique id that is passed to your site for tracking purposes.
In addition, we add a parameter called landing_page with a value of “no” if the user arrives on the site and clicks through to another page. This provides insight on whether or not the user converted via the targeted landing page or clicked through to another page on the site where they enquired.
Hidden fields are added to the forms on the website to capture the UTM parameters on form submission. This data allows you to accurately report how many form submissions resulted from each campaign.
The session is cleared when one of the follow events happen:
- the user lands on any of the nominated pages set under the plugin settings, for example Thank You page/s.
- the session expires over time determined by the session length set.
- the user submits a form on the site and they are directed to a Thank You Page where the session is cleared.
If an “unconverted” user returns to the site via a different campaign, their last session is automatically updated with the new UTM parameters so that leads are attributed to the correct campaign.