The session is cleared when one of the follow events happen:
- the user lands on any of the nominated pages set under the plugin settings, for example Thank You page/s.
- the session expires over time determined by the session length set.
- the user submits a form on the site and they are directed to a Thank You Page where the session is cleared.
If an “unconverted” user returns to the site via a different campaign, their last session is automatically updated with the new UTM parameters so that leads are attributed to the correct campaign.