The session is cleared when one of the follow events happen:

  • the user lands on any of the nominated pages set under the plugin settings, for example Thank You page/s.
  • the session expires over time determined by the session length set.
  • the user submits a form on the site and they are directed to a Thank You Page where the session is cleared.

If an “unconverted” user returns to the site via a different campaign, their last session is automatically updated with the new UTM parameters so that leads are attributed to the correct campaign.