WordPress Plugin Accurately Track Website Conversions

UTM parameters are codes that can be added to the end of any URL to accurately track visitors to your website and help you understand how they are finding you online. More importantly, they can help you work out where you are seeing a return on your marketing investment and maximising conversions.

They are really easy to use and while they are most commonly used by those running paid advertising campaigns, they can be used to track any traffic to your website. Anyone serious about marketing should be using UTM parameters!

If you work closely with referral partners, you can use UTM parameters to track how many leads you receive from each source. Our LeadSource Plugin can be installed in your WordPress website to accurately track how many referrals converted into actual enquiries.

Our LeadSource Plugin continues to track users as they click from page to page on your website and when the user completes the form we capture the UTM parameters. This means you can accurately identify where they came from, in particular where you have spent money to get them there. Even if they return days later, we can still attribute the conversion to the campaign or source which bought them to your website in the first place.

Our LeadSource Plugin for WordPress supports the standard UTM parameters including:

• utm_source – identifies which channel or source the user came from, for example Google, Facebook, Twitter, newsletter, or the name of a referral website / partner.
• utm_medium – identifies the medium for example paid advertising (CPC), email, referral, affiliate, or social post.
• utm_campaign – identifies a specific product promotion or marketing campaign, for example launch or summer-savings.
• utm_content – can be used to identify how well specific elements in your content are converting, for example header-link, footer-link.
• utm_term – used for paid search to track keywords and segment your target audience.
• gclid – is a Google Click Identifier which identifies the campaign and other attributes of the click associated with the Google ad. This is a unique ID created by Google Ads.
• fbclid – is a Facebook Click Identifier which is automatically added to outbound links shared on Facebook. This unique ID is passed to your website for tracking purposes.
• msclkid – is a Microsoft Click Identifier which is automatically added to landing page URLs targeted in Microsoft Advertising. This unique ID is used for conversion tracking.

In addition, you can also use the following parameters:

• landing_page – provides insight into whether the user converted via the targeted landing page or clicked through to another page on your website where they enquired.
• returning – provides insight into whether the user has arrived on your website and enquired or if they left your website and returned later before enquiring.

To use our LeadSource Plugin you need to ensure:

1. Your website is built on the WordPress platform
2. Gravity Forms is installed

After you have purchased a licence you will have access to download our plugin and upload this to your WordPress website. It is quick and easy to install; you don’t need to be technical or have any coding skills.

Once the plugin has been installed and activated you just need to configure which pages will clear the session and how long you wish to hold the session for. This is managed under the plugin settings.

In our documentation we have included step by step instructions on how to install our plugin.

Please note, our plugin requires Gravity Forms to be installed in the backend of your WordPress website.

If you would like to see our plugin in action, please click on the button below to experience it first hand.

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